Last week Holtzbrinck Publishers, the company that includes the imprints Farrar, Straus and Giroux, St. Martin's Press, Henry Holt, and Picador, among others, officially changed its name to Macmillan. The U.K. division of the German conglomerate Verlagsgruppe Georg Von Holtzbrinck has been known as Macmillan since it acquired Macmillan in 1999, but the U.S. division retained the Holtzbrinck name.
"This name change is indicative of our growing position as a global media company in an increasingly global media market," said John Sargent, the CEO of Macmillan in the U.S. "By using the Macmillan name for our English language publishing, we will be able to take advantage of the strength of our brand while more fully leveraging our investments in print and digital publishing, and more clearly position ourselves for the future."
The names of all Holtzbrinck imprints will remain the same except the Audio Rennaisance audio publishing unit, which will now be called Macmillan audion.
