INSIDE TATTERED COVER BOOK STORE
What are the best-selling sections
in your stores?
Backlist and genre fiction, new
fiction, new nonfiction, and children's books. The next tier would include
history, religion, and travel.
What for you is the most unique or
defining aspect of Tattered Cover as a bookstore?
The dedication of its booksellers to
providing a special comfortable "place," physical and mental, where customers
can browse a vast selection of ideas in print.
Is there anything special you look
for in terms of an author event?
The Tattered Cover offers a wide
variety of ideas presented in the form of author events—over five hundred each
year—including the very literary, thought provoking, humorous, topical,
educational, controversial, and political, to name just a few. All of this
said, first and foremost, the author's work has to have an audience motivated
to come to hear the author speak. We can provide the venue, the publisher can
provide a few dollars to advertise the event, but in the end it's the author
who is the draw.
What role does technology play in
your store?
If one considers the modern printing
press a technological wonder, not to mention the various elements of
production, these are the very basis of our existence as a business. However,
technology, as we tend to think of it today, plays a significant role in
database information and searches, communication, business record keeping,
marketing, and, increasingly, the presentation and download of "the book"
itself into handheld and/or computer devices.
What has been the biggest challenge
for Tattered Cover in the last decade?
Maintaining a strong customer base that
will continue to support the booksellers; offering customers a substantial inventory
in a faltering economy and a highly competitive atmosphere.
What is the most important service
that bookstores provide their communities?
The free flow of ideas in print through
a sense of place within the community, offering an opportunity for people and
ideas to come together.
Jeremiah Chamberlin teaches writing at the University of Michigan in Ann Arbor. He is also the editor of the online journal Fiction Writers Review.
