Readers who prefer to buy books from the big online stores—Amazon.com and Barnes and Noble—now have another option. Tower Records, the giant music and entertainment retailer, recently added a bookstore component to its Web site at www.towerrecords.com/books.
The launch of Tower Books is part of a year-long expansion during which the company has added MP3 players and video games to its shelves, started its own podcasting network, and opened new physical stores. To promote the launch of the bookstore, which comprises more than half a million titles, the retailer is offering customers an introductory bonus of up to fifty dollars back to spend on future purchases at Tower.com through April 30.
