Display Ads

 
 



 

DISCOUNTED RATES FOR WRITERS

We are happy to offer authors advertising their own books these special rates for ads. We are currently taking reservations for our March/April 2025 issue (reservation deadline: January 3). To reserve an ad, or if you have questions, e-mail advertising@pw.org or call (212) 226-3586 x211.

SizeFour Color
(30% Discount)
Black & White
(40% Discount)
Full page3,0522,145
Half-page horizontal1,7291,215
Third-page vertical1,344945
Quarter-page vertical924651
Eighth-page horizontal553390
New Titles ad322 
 



STANDARD RATES

FOUR COLOR

Size1x rate3x rate6x rate
Back cover5,9105,3194,728
Inside front cover5,6705,1034,536
Inside back cover5,4154,8744,332
Two-page spread7,8307,0476,264
Full page4,3603,9243,488
Half-page horizontal2,4702,2231,976
Third-page vertical1,9201,7281,536
Quarter-page1,3201,1881,056
Eighth-page790711632
New Titles/Literary Newsstand460414368


BLACK & WHITE
 
Size1x rate3x rate6x rate
Two-page spread6,5705,9135,256
Full page3,5753,2182,860
Half-page horizontal2,0251,8231,620
Third-page vertical1,5751,4181,260
Quarter-page vertical1,085977868
Eighth-page horizontal650585520

 

DEADLINES

Poets & Writers Magazine is published six times a year. Deadlines for 2025 issues are:

IssueReservation DateMaterials DateAvailable Everywhere
Jan/Feb
Inspiration
October 17
October 24December 31
Mar/Apr
Writing Communities
January 3
January 9
February 25
May/June
Writing Contests
February 13
February 20
April 22
July/Aug
Debut Fiction, Agents
April 17
April 24June 24
Sep/Oct
Writing Education
June 19
June 26
August 26
Nov/Dec
Independent Publishing
August 21August 28
October 21

 


SPECS

Poets & Writers Magazine accepts PDF and TIF files. Electronic files can be sent via e-mail, FTP, or on disk. Ads must be received by the Advertising Department on or before the materials date. Advertisers who send late copy may be charged a fee of $150.

We also offer design services for advertisers who need help with their ad. Our fees start at $200 and may go up depending on the amount of work the ad requires. Please contact us for further information about our design services.

If you have any questions about the information below, are having problems creating copy, or are going to be late in submitting material, please call Amy Feltman at 212-226-3586 x211. You may also e-mail Amy Feltman at adcopy@pw.org.
 

TRIM SIZE

7.75" x 10"Three columns to the page.Perfect bound.

 

AD SIZE (All Ads Must Be Cropped to Exact Dimensions)

Full page6.6875" x 8.81"
Full page—full bleedBleed Size: 8" x 10.25"
(trim size: 7.75" x 10")
Half-page horizontal6.6875" x 4.1875"
Third-page vertical2.13" x 8.81"
Quarter-page vertical3.25" x 4.1875"
Eighth-page horizontal3.25" x 2"
 

 
NOTES FOR COLOR ADS:

*Size: All ads must sized to exact dimensions (see above)
*Color: CMYK only

*Resolution: at least 300 dpi
*Format: PDF or TIF
*Borders: No floating white space. Ad must have defined border
*Full bleed: Important text and images at least 1/8" inside trim line 


NOTES FOR BLACK & WHITE ADS:
*Size: All ads must must sized to exact dimensions (see above)
*Color: Grayscale or "K" (black from CMYK) only. No RGB or CMY colors
*Resolution: at least 300 dpi
*Format: PDF or TIF
*Borders: No floating white space. Ad must have defined border
*Full bleed: Important text and images at least 1/8" inside trim line 


MATERIALS NEEDED FOR ADS IN NEW TITLES SECTION:
*Cover Image file (PDF or TIF high-res cover image file, 300 dpi, CMYK color mode only)
*Ad Text file (DOC or RTF file containing Title, Author, Publisher (optional), one website URL, and up to 60 words of text)

TERMS

30 days net. 15% commission to recognized advertising agencies; agency discount may not be taken in addition to other special discounts. 15% surcharge for premium positions in the first 10 pages. $150 design fee. Space cannot be canceled after reservation deadline. Ad copy received after copy due date may incur a late fee of $150. Prepayment is required of all new advertisers. Poets & Writers Magazine reserves the right to reject or cancel advertisements. We do not accept advertising from organizations or contests that exploit writers.

 

For more information, or if you have questions, contact the Ad Department. Or call us at (212) 226-3586 x210. We'd be happy to speak with you.

 

SUBMITTING BY MAIL:

Please send your ad to:

Poets & Writers, Inc.
Display Advertising
90 Broad Street, Suite 2100
New York, NY 10004