Genre: Poetry

For nearly three decades, from the early 1980s until 2013, Dr. Jonathan Zizmor’s skincare ads for his dermatology practice were a mainstay in New York City subway cars, touting treatments for various skin problems and displaying the doctor’s own slightly smiling visage. A 2016 New York Times article noting his retirement stated: “To know Dr. Zizmor is to know the city’s secret handshake, to appreciate its quirkier, more pedestrian pleasures that natives claim as their own.” What’s hyperlocal to where you live? Brainstorm some ideas of things that might qualify as local lore, your city’s secret handshake—perhaps some idiosyncratic window displays or advertisements, a distinctive element of the urban landscape, a quirk of the natural environment, or public street art. Write an ode to one of these items, to commemorate and share its pedestrian pleasures.